Press releases are statements written by firms to media houses for the purpose of attracting positive media coverage and attention. They can also be used to divert the attention of the media to the positive aspects of the organization as well as boost the general perception of people towards the firm. What you include in your press release must be newsworthy. In most cases, reporters cover feature stories based on the press releases they get from organizations.
Press release writing needs to be done with care so as to ensure that a firm receives the expected results after releasing their press statement. Apart from diverting attention from a firm's downfalls, press releases can be used to inform the media about an organization's exciting news, projects, achievements and developments.
Firms that release press statements to the media understand the ability they have to attract favorable media attention. There is so much power that lies within a press release. How can you ensure that your press release makes a statement? First of all, a press release must have an attention grabbing headline. Press release writing, just like news papers and other broadcasts depend on headlines to grab attention.
If you can grab the attention of people by just a headline, then you can reach as many as many people with that press release but that is not always the case. Because of the similarity of press releases to news, you will need to factor in some characteristics of news. Press release writing must be done with these factors in mind: timeliness, proximity, human interest and consequences.
Apart from being newsworthy, your press release must be written in a journalistic style that addresses the five W's and H. This means that you have to answer the Who, What, Where, Why, When and How questions in your press release. The topic addressed in your press release must be of human interest to most people, timely and should be one that most people can identify with and relate to. The person tasked with press release writing for a firm must also evaluate the expected consequences of the press statement.
When writing the body of your press release, you must follow the inverted pyramid format. The inverted pyramid simply requires one to write beginning with the most important details of your topic. The media practitioners you send your statements to usually have lots of work to do. Make sure that you highlight the most important details that can grab their attention and generate interest very fast.
Press release writing should also be done considering the need for newsworthy content by different media houses. People should make sure that their press release contains the information the audience of specific media houses needs to know because media houses only disseminate what their audience needs to know.
First impression matters for press releases. If someone can throw a copy of your press release in the trash bin the first time they look at it, then it does not look good. Am not saying that you need to use fancy formats for press releases, no. What I am saying is that, it is very important to keep the formats of your press releases simple and formal but attractive.
Also check for any careless mistakes like misspelling, grammatical errors, omissions and proper dating. Press release writing is very critical therefore attention to fine details is also important in ensuring that media practitioners act on them.If you cannot write a press release for your firm, you can place an order with the AmericanWritingCenter.com. We have qualified writers t help you with the writing of your press release.