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Business Enviroment Sample APA Essay

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Introduction 

Business Environment Sample Essay

There are various aspects that face the business and operations within the enterprise. Essentially, there are both internal and external factors that affect the various operations of the business. In particular, this paper focuses on the GlaxoSmithKline plc (GSK) which is a medical research and a multinational vaccine, pharmaceutical and consumer Healthcare Corporation. The central premises of the company are located in London, UK. As a matter of fact, the company is perhaps the world’s fourth largest pharmaceutical corporation with respect to the 2009 report on the drug sales. Among its key competitors, there are Pfizer, Sanofi, as well as Novatis, which appears ahead of GSK in the business. Essentially, the GSK was established at around 2000 as a result of the amalgamation of Glaxo Wellcome plc and its counterpart, SmithKline Beecham plc both of which were formed as a result of Wellcome plc merger with the immediate owner Glaxo plc and the combination of Smith Kline French with Beckman Companies respectively. 

The GSK operates under a strict portfolio of products for huge disease vicinity such as the asthma, virus, cancer, as well as digestive conditions, among others. Furthermore, the company also boasts of a large consumer healthcare segment, which is responsible for the production and distribution of the oral healthcare products, as well as drinks and OTC drugs such as Horlicks and Lucozade, among others. Over the period of time, GSK has gone through the various shifting business environment as has been often dictated by the increasing competition from its immediate competitors, as well as the growing need for the organic medicines. This has also played a significant role in mitigating the customers’ preference of the GSK medicines for the organic components (Kelly 2009)............................

 

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